DNG OPS Digital Negative Book a teardown
What we make

Two production lines, one house style.

Everything starts from material you already own. Forty ads a month isn't forty shoots. It's one body of footage re-hooked forty ways, and that's the whole trick — it's why the price works.

Catalog enrichment

Your product feed, turned into branded dynamic product ads. Frames, technical callouts, price and offer treatments — built once as a template, then applied across every SKU. It scales with your catalog rather than with our hours, which is why a 400-SKU brand doesn't cost four times what a 100-SKU brand does.

  • Branded DPA frames across the full feed
  • Technical spec callouts and rating overlays
  • Price and offer badge system
  • Three placements generated per product

Variant production

Existing photography, campaign footage and customer video, re-cut into volume. We pull the hooks straight out of your reviews — your customers describe the product better than we can, and the performance data backs that up every time.

  • Hook testing across one body of footage
  • Static variants across all three placements
  • Captioned vertical video
  • Iteration on whatever proves out

One design, three placements.

Laid out per format, never cropped to fit. Squeezed type in a 9:16 is how you spot an agency cutting corners.

1Rated to −20°. Tested at 12,000 ft.
2Your product
photography
328,000mm HH 4Shop →
4:5Feed · 800×1000
Same hook, re-set for the square
Same source
asset
4.7★ · 812 reviews Shop →
1:1Carousel · 1080×1080
Vertical re-cut
Same
source
3L shell Shop →
9:16Story & Reels · 1080×1920
  1. 1 A hook in the upper third, readable in under a second
  2. 2 The product, from photography you already own
  3. 3 One piece of proof — a measured rating or a real review
  4. 4 A small offer and mark

Layout only. These are the four elements every static carries and how they sit in each placement — not client work. Sample copy is illustrative. All three placements come from one design and count as one asset, not three.

The video timeline is fixed.

Captions burned in, cuts every two to three seconds, and the same four beats every time.

0:00–0:03The hook

Does most of the work. If it doesn't stop the scroll, nothing after it gets seen.

0:03–0:10The problem

The condition the garment was built for, in the customer's own words.

0:10–0:20The proof

Construction, materials, measured ratings, or a real review on screen.

0:20–0:30The offer

One action. A drop date, remaining sizes, or the direct commit.

We don't use synthetic on-model imagery. Apparel is where generated figures fall apart — hands, seams, drape, fit. Someone always notices, and it's usually a customer. Every variant comes from real footage and real product photography, which sidesteps the problem instead of betting nobody looks closely.