Apparel creative fatigues faster than any category in paid social.

What a finished ad asset costs, by source. Every third-party figure below is linked to the page it came from.

Where brands buy creative	Typical cost	Source
Production studio, per video	$300 – 1,000	Sparkiz
Freelance creator, per video, with paid-ad usage rights	$460 – 700	Sparkiz
Studio shoot day, small to mid-size brand	$2,500 – 8,000	WearView
Agency retainer, per month	$3,000 – 25,000	Sparkiz
DNG Ops, per finished asset	from $87.50	This site

Freelance rates start lower — $80 to $250 a video — but that buys the video, not the right to run it as an ad. The freelance figure in the table is what the same creator costs once paid-ad usage rights are included, which is the only like-for-like comparison, because everything we deliver is yours outright on payment. Ours is arithmetic you can check on the pricing page: the monthly fee divided by the assets that fee guarantees. $3,500 for forty assets is $87.50 each. You will not find a claim anywhere on this site about what your advertising will return — that number lives in your account, not in our marketing.

Published research on creative volume in paid social. Motion's figures come from an analysis of more than 500,000 Meta ads and $1 billion in spend across 6,000 brands.

Finding	Figure	Source
Share of Meta ads that become winners	5 – 8%	Motion
New creatives launched per week, brands spending $10–50k/mo	4.1 average	Motion
… and the top quartile at that same spend	8.1	Motion
Concurrent ads running at Gymshark	100 – 300+	QuickAds

Winners are a small fraction of anything anyone launches. That makes the number you launch the part you can actually control — more creative in market is more chances at the ones that work, not a formula that converts assets into winners. It is the argument for a retainer rather than a project fee, and the reason one brilliant video rarely saves an account. The spend band above is deliberate: it's the band we build for.